Award-winning social and digital marketing strategist with a demonstrated history of managing integrated and immersive experiences.

 

My focus is on creating digital-forward, culture-obsessed, data-informed, and immersive campaigns. 

I’ve been called the ‘problem solver’ by some of my clients, as I can take most issues and find a creative solution that will drive results. From setting benchmarks to pushing industry standards and reshaping what can be done in digital marketing and social media — I’m the type of strategist that works hard to prioritize functionality, fit, and learn from my own successes and failures.

Hire my team and me for short and long-term contracts focusing on everything from community and audience development, campaign development, social, content & influencer marketing, event production, and content strategy.

Brands & collaborators I've worked with:

AndersonDDB on Abbott Laboratories
Cosette Communications on Aeroplan (for Winterlicious)
Digital Howard on Wyonna Earp (S1 and S2) and WorldGaming Network
Howe & Wye
Mountain Coffee Ltd on Beanstock Coffee Festival
Tag on Ralph Lauren
Traffik on Scotts Miracle-Gro Canada, and Hydro-One
Rolling Pictures Ltd. on Diggstown (S1, S2, and S3)
Shameless Magazine on the annual Shamies and the first inaugural Feminist Media Conference
Storytelling Toronto on The Toronto Storytelling Festival (2021, 2020, and 2019)
Zulu Alpha Kilo on Tim Hortons, Whirlpool, KitchenAid, and Maytag

For samples and a portfolio of work, please shoot me an e-mail. 📨

  • It was an absolute pleasure to work with Amanda. Her magazine launch events for Shameless were always creative, accessible, and impactful. Her planning and execution of the Third Annual Shamie Awards made them our most successful fundraising gala to date. With a limited budget and short planning timeframe, Amanda secured prize sponsorship, a fantastic venue partner, and media coverage, while pulling off a flawless event. She goes above and beyond to ensure a wonderful experience for all.

    -Julia Horel, Publisher, Shameless Magazine

  • Our team just came off of one of the biggest successes we’ve ever had in social media, thanks in large part to Amanda. She was a calm, steady and reliable influence, who brought valuable insights and ideas to the project that helped to take it over the top. She was easy to work with and a great, positive addition to the team. We continue to work with Amanda when we can!

    — Jarrett Sherman, Founder/Co-CEO at Fuzer

  • An intelligent and friendly professional, Amanda is someone who gets the job done while going the extra mile by nature. She is tirelessly committed while being organized, in control, and composed. She did a great job with our coffee festival (Beanstock) as we launched for the first time in Toronto. Its success is a huge testament to her hard work and connections to some of the city’s top media and influencers. She is a wildly creative individual and an organized talent that anyone would feel lucky to have on their team.

    — Mengo McCall, Partner and General Manager at Mountain Coffee Ltd.

  • Amanda has been a trusted digital/social freelance strategist to the Marks (formerly Traffik) team. She supported our team during periods of intense workloads and organizational change, and her presence and support were always seamless. She collaborated with fellow strategists, creative and account team members for some of our top clients ranging from strategy development, to reporting, to implementing Twitter trends, influencer relations, and social listening. I wouldn't hesitate to recommend Ama or engage her again and again for her expertise and professional attitude.

    — Whitney Gibson, Director of Strategy at Marks

  • We brought Amanda on as our Social Lead at Howe & Wye in 2017. With her expertise and knowledge in social media and community building, she was quite integral to the execution of our first comprehensive social media strategy. It was clear that Amanda took the time to understand both our business and the strategic goals of our clients. She is collaborative, engaged, enthusiastic, and thinks outside the box when it comes to strategy. This was so helpful and really helped us transcend our different campaigns into successful initiatives. I would highly recommend her for whatever project you’re working on.

    — Nate Habermeyer, Co-founder and Managing Partner, Howe & Wye