Since I have been working in the digital landscape since 2010, I have developed a keen sense for how the digital community works. Having worked on large and small scale projects for brands across various sections, my specialities include Social Strategy, Influencer Marketing, Community Management, Social Media Content Creator.

 
 

My knack is helping clients find out what digital content they need to keep their brand relevant. In 2017, the strategy for one of my clients won a Canadian Screen Award for best digital platform.

 
 
We brought Amanda on as our Associate Social Lead at Howe & Wye during the winter of 2017. With her expertise and knowledge in social media and community building, she was quite integral to the execution of our first comprehensive social media strategy. It was clear that Amanda took the time to understand both our business and the strategic goals of our clients. Amanda is strategic, collaborative, engaged and enthusiastic and this transcends into successful initiatives. I would highly recommend her for whatever project you’re working on.
— Nate Habermeyer, Co-founder and Managing Partner, Howe & Wye
 

Senior Social Strategist:
World Gaming

Hired as the senior social strategist for Cineplex WorldGaming

Brought on to develop a robust strategy to encourage more community engagement from competitive gamers and beyond using multiple types of media and content

 

Community Lead: Gastropost

Lead department as the Community Lead of Gastropost
Oversaw three community managers and a page editor

Oversaw the annual content, social media calendar, budget and partnerships calendar Canada-wide Organized and planned influencer programs alongside sales manager

 
WynonnaEarp.jpg

Senior Social Strategist: Wynonna Earp

Hired as the senior social strategist for Syfy’s television show, Wynonna Earp

Developed and executed a rich season-long social media campaign encouraging fan-to-fan conversation and engagement, using multiple types of media and content, across numerous social networking platforms. Oversaw one community manager including the daily content produced via social channels. Created and prepared analytics reports pre and post-show. Won the 2017 Canadian Screen Award for Best Cross-Platform, Fiction for the entire digital campaign

 

SENIOR SOCIAL ASSOCIATE:
HOWE AND WYE

Brought on as a senior social associate for the agency. To date, working on two clients: authors Jim Beqaj and John Ellis. Has done everything from strategy to community management and influencer outreach for each client, maintaining active social profiles.