Since I have been working in the digital landscape since 2010, I have developed a keen sense for how the digital community works. Having worked on large and small scale projects for brands across various sections, my specialities include Social Strategy, Influencer Marketing, Community Management, Social Media Content Creator.
My knack is helping clients find out what digital content they need to keep their brand relevant. In 2017, the strategy for one of my clients won a Canadian Screen Award for best digital platform.
Senior Social Strategist:
Hired as the senior social strategist for Cineplex WorldGaming
Brought on to develop a robust strategy to encourage more community engagement from competitive gamers and beyond using multiple types of media and content
Community Lead: Gastropost
Lead department as the Community Lead of Gastropost
Oversaw three community managers and a page editor
Oversaw the annual content, social media calendar, budget and partnerships calendar Canada-wide Organized and planned influencer programs alongside sales manager
Senior Social Strategist: Wynonna Earp
Hired as the senior social strategist for Syfy’s television show, Wynonna Earp
Developed and executed a rich season-long social media campaign encouraging fan-to-fan conversation and engagement, using multiple types of media and content, across numerous social networking platforms. Oversaw one community manager including the daily content produced via social channels. Created and prepared analytics reports pre and post-show. Won the 2017 Canadian Screen Award for Best Cross-Platform, Fiction for the entire digital campaign
SENIOR SOCIAL ASSOCIATE:
HOWE AND WYE
Brought on as a senior social associate for the agency. To date, working on two clients: authors Jim Beqaj and John Ellis. Has done everything from strategy to community management and influencer outreach for each client, maintaining active social profiles.