Christmas has arrived at the PC® Insiders Collection™ Pop-up Boutique


While it hasn't started to snow (just yet), if you head down to King Street West - President's Choice is bringing a little bit of the holiday season to us and I'm not going to lie: it's whimsical and magical. pc_boutique_brunch_train_1098x549

From now until December 19th, President's Choice has created a pop-up boutique with four rooms entirely dedicated to their brand new PC® Insiders Collection™. The rooms are filled to the brim with kitschy design, all your favourite holiday music and of course, the most important thing of all - free food samples because let's be honest: who doesn't love free food?

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I had the opportunity to check out the PC® Insiders Collection™ Pop-up Boutique on December 1st when Chef Danny Smiles was hosting and toasting many visitors on how to use some of the 70 new products from the collection for the holiday season. He guided us through making our very own cheese board and it had never looked easier. But seriously, I wish I was that skilled in making my own cheese board. Just throw things on and don't over-think. Seems easy enough, right?


Throughout the space, dishes were showcased around several occasion themes including brunch, dinner, mingle and gift giving. With indulgent dishes like PC® Poutine Pie or PC® Chocolate Caramel Sea Salt Popcorn - everything was varied and delicious and wonderful. Plus, it gave me so many ideas on what to prepare for many of my own upcoming holiday parties.  The possibilities were endless.


Would you like to recreate some of this holiday magic for yourself with the PC® Insiders Collection™ items? Well, now you can! I'm giving away one $100 gift-card for PC today! So how do you enter?

1) Please like AmaScriver.com on Facebook 2) Please sign up for my newsletter, found at the bottom of the website. 3) Tweet the following: Hey @amascriver, hook me up with that $100 @PresChoice gift card! #PCxAma 4) The contest will run from Wednesday December 9th until Tuesday December 15th at 5PM EST. We'll announce the winner next week, so stay tuned!